Young, Muslim, creative, successful. Arab women use media to connect, shatter stereotypes, and gender gap. At the Women’s Pavilion, at Expo 2020 Dubai, proposing winning stories Arab women are bearers of positive instances, help sweep away prejudices about Islam, and foster a prospect of growth and development. They are the so-called “Super SHeroes”, or female superheroes, capable with their exemplary work of spreading an image of being a woman in the Arab world unhinging preconceived ideas and encouraging a constructive dialogue between East and West to better face future challenges. Social media is an extraordinary vehicle of connection and also an extremely powerful communication tool, Muna AbuSulayman, Nicole Al Rais, and Tima Shomali greatly handle them with a big drive.
The heroines I met in this debate are all socially engaged, remarkable communicators, and boast a large media following on different platforms. They are famous, influential, brilliant, despite moving in our contemporary society characterised by a deep gender divide creating disparity, inequality, discrimination. Thanks to their example they contribute to change the world, creating a support network, a collaborative atmosphere, a cultural humus in which to see the flourishing of new generations of empowered women who will increasingly be able to conquer power in a society that still prevents women from having the same opportunities as men. They made it, but this transformation process is far from being complete. Let’s find out more about the three protagonists and the topics emerged from the Women’s Pavilion initiative, which focuses on the value of digitisation and connection as universal human right capable of making positive change in society. Continua a leggere